Dale Stratford.

Senior leadership for the digital, product and AI decisions that matter.

I've spent more than 20 years across media, sport, entertainment and consumer businesses, working where product, technology, customer experience and commercial performance meet. My focus is delivering results now while building the capabilities, platforms and operating rhythms a business needs for what comes next.

I lead teams, not just products – aligning product managers, designers, technologists and business stakeholders around a clear direction, a focused roadmap and the right delivery calls. I help organisations turn strategy, demand and constraints into clear decisions about where effort is worth spending.

I work hands-on with applied AI, focused on where it earns its place: practical use cases that improve products and operations that stand up to scrutiny, rather than adoption for its own sake.

Direct, commercially grounded and straightforward to work with, I help leadership teams move from ambition to execution without the overhead of a large firm.