Dale Stratford.

I help businesses turn digital strategy into measurable growth.

With more than 20 years’ experience across media, sport, entertainment and consumer businesses, I work at the intersection of product, technology, customer experience and commercial performance. My focus is on delivering results now while building the capabilities, platforms and operating rhythms a business needs for what comes next.

I lead teams, not just products. That means aligning product managers, designers, technologists and business stakeholders around a clear direction, a focused roadmap and the right delivery decisions. I help organisations turn strategy, demand and constraints into clear choices about where effort should be invested.

I am also actively building applied AI capability, with a focus on translating emerging technology into product innovation, operational improvement and measurable business value.

Energetic, curious and customer-obsessed, I bring a practical, commercially grounded approach to helping businesses move from ambition to execution.